When you hire “Benkard Partners Inc.” you get Andrew Benkard as engagement manager and primary consultant. He has done everything from strategy to copywriting to DNS changes. This versatility leads to well-integrated marketing campaigns and less schedule risk.
Andrew brings in other people for certain other work, most commonly for graphic design, brand identity, advanced website customization, proofreading and testing.
What We Deliver
Although all our projects are customized to the business situation, they generally feature:
A lead generation effort has two parts. The marketing campaign is an integrated set of promotions, which themselves are based on customer personas and data from prior efforts. Just as important are the systems to handle these leads: a CRM to help you move the prospects through the buying process, and analytics to help you adjust future promotions.
Your website ought to be the hub of all your sales and marketing activity. It should present your company’s unique selling proposition clearly, be easy to change, load quickly, and look good on mobile devices. We’ve built more than 50 websites for companies large and small.
Bad news: Your placement in the search rankings isn’t fully under your control, and everyone else wants to rank higher than you. Good news: an SEO program designed to help your rankings has residual value for the rest of your online marketing.
Since 1995, we have delivered:
Lead Generation Activities
We believe that a marketer can only think strategically and creatively if they have thorough knowledge of the customer’s mindset.
If they don’t, then it’s just informed guesswork.
For that reason, our large projects must always include a research phase that includes either 1) interviewing existing customers and/or prospects, or 2) a deep dive into web and email analytics.
Our research-driven approach takes some extra time, but pays off when your marketing campaigns truly resonate with prospects and customers.
Partial Client List
Andrew’s customer survey and positioning recommendations are the basis of all our marketing efforts. We had a very aggressive deadline to rebuild our online presence, and Andrew did the impossible. — Russell Foy, VP Sales and Marketing, Ryma Technologies
As a private equity firm, we rely on publishing to extend our brand and confirm our position as orthopedic and dental industry experts. Earlier this year, it became apparent that our publishing model could not be sustained. Andrew provided the expertise needed to understand what our readers cared about content-wise, and how to deliver it most effectively. His technical knowledge and implementation skills are very strong, but what most impressed us was his willingness to do whatever it took to get the job done. He proved himself to be a reliable and critical member of our team. For us, the highest form of compliment was to refer him to our portfolio companies– which we did with confidence that their needs would be as well addressed as ours. — Laing Rikkers, COO HealthpointCapital
In the 35+ years I’ve been helping companies market and sell their products, I’ve only met a couple of true ‘campaign thinkers.’ Andrew is such a person. When presented with a business goal, product, and audience, he just naturally ‘thinks in campaigns’ and consistently comes up with a brilliant and fresh approach to the marketing challenge. — Kristin Zhivago, Zhivago Marketing Partners
Andrew did a remarkable range of work for us, all of which contributed to our bottom line. He repositioned and relaunched a magazine. He built circulation and increased advertising revenues for another. He helped us turn a directory business around. All with strategies and campaigns that were consistently clever and on-target. He made a positive contribution to our business. — Rich Fairfield, Publisher, ASI
We prefer to charge on a project basis. That way, you know in advance what you will spend for a defined outcome.
Otherwise, our standard per diem is $1000, and we do hourly work for $125/hr. Rates decline with volume.
Those prices are higher than most independent consultants, and lower than agency rates. Why? We like to think that our versatility leads to better coordination between tasks. With one phone call you are talking with the account manager, SEO guy, copywriter, and webmaster.