My friend Bill Reed of Hard Bottom Inflatables (HBI) needed a new website for his company. HBI's boats have an inflatable tube around the rail, which makes them excellent tenders and helps keep occupants dry in the slop.
Working with Jason Moore at Arbor Web Development and designer Edwin Koudijzer, HBI's new site is striking and shows off the product effectively.
Search engine optimization has a dark side, which takes two forms:
1) Companies who perform "black hat" SEO for their own benefit. Most commonly, this means creating lots of links pointing to their website to fool Google into believing that the destination site is important and should thus rank higher. (It works, but carries business risk.)