Have you got that intimidated, guilty feeling? About how much better your competitor ranks for the good search terms, has more Twitter followers and Facebook friends, and has more online "gravity"?
Most of the material on this blog is about improving the online reach of your company’s selling message. Or getting the message out in less time, or for less money, or higher conversion effectiveness.
Of equal importance to the distribution of the message, though is the message itself.
A business partner who helps a Connecticut real estate firm told me her client wanted "virtual tours" for their website.
Now, "virtual tours" can mean two things. First, those wizzy 360-degree pictures, with tiny counterintuitive pan-and-scan controls and that need a web browser plugin. To get those done, you need an "interactive agency" with a special camera.
I hate those.
The other kind of tour is a simple video like those done by Jim the Realtor, called by James Lileks, "our Virgil on our tour of the housing market".
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