A business partner who helps a Connecticut real estate firm told me her client wanted "virtual tours" for their website.
Now, "virtual tours" can mean two things. First, those wizzy 360-degree pictures, with tiny counterintuitive pan-and-scan controls and that need a web browser plugin. To get those done, you need an "interactive agency" with a special camera.
I hate those.
The other kind of tour is a simple video like those done by Jim the Realtor, called by James Lileks, "our Virgil on our tour of the housing market".