Search engine optimization has a dark side, which takes two forms:
1) Companies who perform "black hat" SEO for their own benefit. Most commonly, this means creating lots of links pointing to their website to fool Google into believing that the destination site is important and should thus rank higher. (It works, but carries business risk.)
My morning’s reading started with a brief discussion on Reddit about the relative capabilities of two website content management systems, WordPress and Drupal.
There is no definite conclusion to that battle, but the prevailing sentiment is that Wordpress is easier to learn and cheaper to build, and Drupal is more powerful. Excuse this oversimplification, since my topic today is a bit higher-level.