About Email

The average business should have this kind of email program:

  • Prospects can sign up for an email newsletter on your website.
  • You know what to write about, based on your customer knowledge and online analytics.
  • You can populate a newsletter with content by yourself, and then send it.
  • The emails should avoid getting flagged as spam, and look OK on a smartphone. 
  • Your email program should give you nice reports on who opened what, and what they clicked on.

With extra effort you can get:

  • Integration with your CRM system.
  • Autoresponders to make your systems more effecient.
  • A/B testing to learn what's working.

Talk with Andrew to learn the upside and effort of building this.

email

A Tiny Failure to Sell

Submitted by Andrew Benkard on Tue, 09/20/2011 - 12:03

If you're a college graduate, you know the drill when a rep from your alma mater calls you for updated contact information.

"It's for the alumni directory," they say.

"You're here for my money," you think.

Sending emails to your list? Avoid this pitfall.

Submitted by Andrew Benkard on Wed, 12/22/2010 - 08:53

When you blast out a pretty email to your customer list, does it come out pretty? 

Maybe not.

A clear majority of people now use email programs that block images from displaying, by default. This can affect your layout.

This is how it looks when you don't take the proper steps. It looks sloppy and interferes with your message.

Easy Email A/B Testing

Submitted by Andrew Benkard on Thu, 09/23/2010 - 15:55

Testing two versions of something is a great way to 1) lift response and 2) gain a greater understanding of your customers.

Plus, the tools for testing your web pages and emails keep getting better, cheaper, and easier to implement.

Nifty Email Broadcast Service: CampaignMonitor

Submitted by Andrew Benkard on Fri, 03/28/2008 - 17:48

For years, I've been looking for the right email broadcast service for small- and medium-sized firms with a monthly newsletter. I've kissed plenty of frogs:

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