About Online Analytics

The average company should have:

  • A monthly scorecard with key performance indicators that really map to your sales and marketing activites.
  • Knowledge of how customer segments behave differently on your site.
  • Data illustrating customer behavior on your site's conversion funnel.
     

With extra effort you can have:

  • Integration between their analytics software, email broadcast system, and website.
  • Some idea of the lifetime value of an email subscriber, search engine referral, etc. Once you know these values, arriving at an actual ROI for your marketing programs is feasible.


Talk with Andrew to learn the upside and effort of building this.

analytics

Better Content for Better SEO and Lead Conversion

Submitted by Andrew Benkard on Mon, 11/15/2010 - 12:01

Is a search engine optimization program just for lead generation?

Nope.

Tools for Video Marketing: Flimp and VisibleGains

Submitted by Andrew Benkard on Mon, 09/13/2010 - 12:58

If you’re a business that has decided to make a promotional video, the easiest thing to do is to post it to your website. That’s simple, and hosting the video is also easy whether you use Vimeo or YouTube (my take here).

Drupal module for tracking attachment downloads per-user

Submitted by Andrew Benkard on Thu, 12/03/2009 - 15:11

Not long ago I built an extranet for a client, which was a secure repository of documents. The client wanted to know which files were being downloaded by which users, but Drupal didn't offer that out-of-the-box. So, I had this very modest module written by a nice fellow in the UK.

download_statistics.tar.gz

 

Untar, upload and install as usual. Then you'll be able to see something like this: 

Nine Marketing Tasks You Shouldn't Be Doing Anymore

Submitted by Andrew Benkard on Thu, 05/15/2008 - 14:44

For the marketer at a medium-sized company, the development of web-based apps has made some tasks obsolete. With some effort and startup costs, by 2009 you can stop:

Syndicate content