Research shows: Content development is a winner

La-di-da, the very day I sing the praises of content development, MarketingSherpa shares this chart.

It shows what “highly effective” SEO techniques are being used by B2B companies.

chartofweek-11-09-10-lp

All the large circles on the left (labelled in white) are basically one-time projects, requiring little ongoing maintenance.

Content development is the ongoing marketing project that gives the best SEO benefit. And, as I pointed out yesterday, it helps you convert more search-engine-referred visitors into leads.

Making new content is hard, but pays off.