La-di-da, the very day I sing the praises of content development, MarketingSherpa shares this chart.

It shows what "highly effective" SEO techniques are being used by B2B companies.

All the large circles on the left (labelled in white) are basically one-time projects, requiring little ongoing maintenance.

Content development is the ongoing marketing project that gives the best SEO benefit. And, as I pointed out yesterday, it helps you convert more search-engine-referred visitors into leads.

Making new content is hard, but pays off.