Top thoughts from BRITE 2014

brite_logo_2013[1]Last week I was at the two-day BRITE conference, organized by the Columbia Business School “brand leadership” think tank. BRITE is for the most part a series of reflections on the impact of technology, delivered by high-level marketers from large companies.

If there was a common thread, it was the impact of technology on a company’s ability to “tell a story.” That is, craft the brand image. We heard plenty of big-budget successes, and savvy marketers can indeed adapt to truly leverage the technology.

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