My friend Bill Reed of Hard Bottom Inflatables (HBI) needed a new website for his company. HBI's boats have an inflatable tube around the rail, which makes them excellent tenders and helps keep occupants dry in the slop.
Working with Jason Moore at Arbor Web Development and designer Edwin Koudijzer, HBI's new site is striking and shows off the product effectively.
File under "two great tastes that taste great together."
Solve360 is a web-based CRM, built by a small self-funded Calgary company called Norada. It's a terrific tool for managing your customer list and nurturing prospects. It's similar to Salesforce.com, except much less painful to use and without the features that only big companies need.
Xero is a web-based accounting system, built by a much bigger New Zealand company. Generally, Xero does what QuickBooks does but in a more web-native fashion.
Search engine optimization has a dark side, which takes two forms:
1) Companies who perform "black hat" SEO for their own benefit. Most commonly, this means creating lots of links pointing to their website to fool Google into believing that the destination site is important and should thus rank higher. (It works, but carries business risk.)
Cloud storage services are a terrific tool for small business. They address 90% of your backup needs, make collaboration easy, and are pretty cheap.
Using one goes basically like this: create and pay for your account, install their software on your computer, choose which folders on your hard disk to sync, and then the program begins silently copying your files to their servers. If you make a change to a document on your computer, the system automatically pulls the newer version into the cloud.
My morning’s reading started with a brief discussion on Reddit about the relative capabilities of two website content management systems, WordPress and Drupal.
There is no definite conclusion to that battle, but the prevailing sentiment is that Wordpress is easier to learn and cheaper to build, and Drupal is more powerful. Excuse this oversimplification, since my topic today is a bit higher-level.