About Andrew

standing-1 copyBrief Bio

  • 20 years’ experience marketing products online, mostly B2B. Has an MBA.
  • Independent consultant since 2003.
  • Based in New Jersey, works anywhere.
  • MBA, Columbia Business School
  • Includes a few trusted partners for coding, design, testing etc.
  • Typical clients are small and medium sized private sector businesses.
  • Industry experience in Health care, Finance, Software/SaaS, Publishing, Professional Services, a few others.

About Andrew Benkard

Andrew Benkard takes his clients’ online marketing to the next level. He helps them develop the right strategy, finds the right tools, develops the right processes, then builds and maintains the systems and campaigns.

Heart of a Marketer, Mind of a Programmer

Andrew brings an unusual combination of skills to every project: strategic thinking and technical know-how. He develops results-driven, goal-meeting online marketing strategies and plans. He also evaluates, recommends, installs, and maintains the best technical resources for carrying out those plans. All of his technical recommendations are influenced by solid business criteria, something his clients really appreciate.

Andrew can create websites, build e-commerce, marketing, and content management/automation systems, and develop other things like . He is deeply knowledgeable about all of the building blocks of a successful online marketing effort: content management systems, analytical tools, social media, and A/B testing services — in addition to the less exotic tools such as email campaign tools and website hosting. He has come to specialize in helping small and medium-sized companies achieve “big company sophistication” on a small-company budget.

Since 1995, he’s built or launched more than 50 websites and 20 email programs, created 25 marketing plans, and produced hundreds of hard-copy marketing promotions. Andrew started his online marketing career in 1995 at Dow Jones, where he was on the corporate team that launched the The Wall Street Journal online. Andrew founded his own consulting firm in 2003. Located in Princeton, New Jersey, the firm serves clients in an unusually wide variety of industries.