New site for HBI Boats

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My friend Bill Reed of Hard Bottom Inflatables (HBI) needed a new website for his company. HBI's boats have an inflatable tube around the rail, which makes them excellent tenders and helps keep occupants dry in the slop. Working with Jason Moore at … [Continue reading]

Misleading Marketing


I subscribed to a magazine the other day, and the confirmation screen contained this.Can you spot the problem? (The default state for the checkboxes is unchecked.) The first five checkboxes are "opt-out" i.e. you must initiate an action to … [Continue reading]